Marketers often fear emails as they believe that this approach to reaching out to consumers is no longer as effective. That is true, but only if they spam their targets. Despite the common belief, email marketing is still a relatively efficient and effective form of digital marketing.
So long as marketers do the right thing, they will be able to maximize engagements through Gmail, Yahoo Mail, or whatever email their targets use.
Here are some helpful Email Marketing Tips for improving an email marketing campaign
Avoid the Spam Folder
Avoiding the spam folder is a lot easier than people think. The goal is to make the subject line as less spammy as possible. This means not using all caps letters that are riddled with exclamation marks and hyperbolic phrases. Emails with subject lines such as “WE HAVE AN OFFER YOU CAN’T REFUSE!” warrant a spot in the spam folder immediately.
Once marketers stay out of the spam folder, they’ll have better chances of engaging with their targets.
Always Add a Personal Touch
The only way for the target to not consider a marketing email as spam is if the email contains a personal touch to it. Marketers should invest in email marketing solutions that allow them to easily create more personal emails. For instance, instead of the usual “Dear Madam/Sir” salutation, the email will address the receiver by his or her name.
Create Engaging Subject Line
To create a response-worthy email, marketers should start by coming up with an irresistible subject line. The chances are that their target already has a full inbox, so a good subject line allows their email to stand out amongst the rest.
With regards to the body, it’s important to compose the email in a relaxed and welcoming tone, so that the target isn’t intimidated.
Target the Right Audience
Lastly, marketers can get more replies if they message the right people. This means that before sending emails, they should create a subscribers list that fully fits their target demographic.
Include Links and CTAs
Links and call-to-actions (CTAs) are a must. These will direct the receiver into engaging with the company immediately. It’s vital to add these in the body or at the end of emails, so the receiver is prompted to take action right after going through the email.
Make Subscription Easy
It’s also important for the email to have links or prompts that would allow targets to immediately subscribe to the company they are engaging with. At the bottom of the page should be a list of the company’s social media pages.
Optimize the Email for Mobile Viewing
A majority of consumers now view their emails through mobile devices. What this means for marketers is that they should take the extra step of optimizing their emails for mobile viewing. This ensures that the content loads as quickly and as properly as possible on handheld devices.
Email marketing is and will always be one of the integral practices in digital marketing. You can always rely on it to add a personal touch to your marketing messages. As we explained above, people always appreciate it if you address them personally instead of sending them generic messages. That said, learn how to create a perfect email marketing campaign today, and profit tomorrow.
Infographic URL: https://serpwatch.io/blog/digital-marketing-trends/