Before I start about how to grow email list? I would like to share some ideas that how important email marketing is?
Importance of Email Marketing
If you are running a blog, online store, course website or any other online business then it is very much important to have your audience email address.
With the help of email marketing you can connect with your audience to do lot of things like share latest post, share some news or even sell products.
As you know many online retail companies send periodical emails of new products launch like mobile, laptops and other relevant offers. This makes increase in products sell.
Email marketing helps grow your website traffic.
Emailing software gives details like how many people opened an email, unread emails, how many people are unsubscribing from your emailing list and may other information.
Do You Think Email Marketing Works?
Let me clear you that one study was done by DMA in the year of 2015 and they found that for every $1 spent on email has an average return of $38.
What Are The Ways To Grow Email List?
Here I would like to list some of the ways you can use to build your email list.
- Create a signup form.
- Create a contest.
- Provide a free resources and online tool
- Promote an offer through Social media that requires an email address
- Ask for customer feedback and review
- Create a blog that readers can subscribe to
Now let us look into details.
1. Create a Signup Form
Create a simple and attractive signup form for your visitors. Signup form should collect few things like name and email only. If you ask for more details then there may be a chance users may not fill form details. By this way you will be able to collect the potential user details.
2. Create a Contest
Create a content related to your brand or your business and ask the visitors to register for that. Offer an attractive prize to the participants and winners. You can also provide some discount in the form of coupons.
3. Provide a Free Resources and Online Tool
You can also grow your email list by providing free resources like How to guides in the form of PDF or by providing helpful materials to users. You can also provide free online tools for users. Ask users to subscribe to get free resources and tools. This way you will be able to get emails of users.
4. Promote an Offer Through Social Media That Requires an Email Address
Social media is one of the best media through which you can get many potential customers. Create an offer through social media which requires and email address to grab that offer.
5. Ask For Customer Feedback and Review
Customer feedback and review is the best part of any successful business. You can take necessary actions and improve the quality of service by getting genuine feedback and review by the customers. If you are selling products then ask the customers to provide reviews. This will help grow your email list as well as brand value by getting feedback.
6. Create a Blog That Readers Can Subscribe to
Users like the website which provides relevant information and regular blog updates. Writing blog keeps users to visit your website again and again. Ask users to subscribe to get latest post in email.